Sales Literature

"Is something wrong with my water?"
"Can I actually feel a difference between hard and soft water?"
"How does a water softener work?"

Water can be considered a universal solvent. As it passes from liquid to vapor and back again to liquid in its natural cycle, it has a tendency to dissolve everything it touches.

As water passes through the surface of the earth to the water tables below, it dissolves minerals and other substances it may encounter..

Most water contains more than water.
Almost all of the water found in the U.S. is hard water. Hard water is water that contains dissolved minerals of calcium and magnesium. These minerals can have a negative impact on you, your household and your pocketbook.

Hard water produces a scaly buildup which can clog pipes and appliances.
Hard water produces scale.
If there are stains or buildup on your sinks and bathtubs...if you have to use large amounts of soap to clean dishes or wash your hair, you probably have hard water. If left untreated, the minerals in hard water will cause yellow stains on plumbing fixtures and be deposited as scale, eventually clogging plumbing and shortening the life of appliances like washing machines, water heaters and dishwashers. Scale deposits not only cut down on the efficiency of these appliances, they cost you money, increasing both energy and maintenance bills.

Hard water can cause yellowish stains on toilets, bathroom fixtures and clothing making them much harder to clean. Hard water can also cause skin irritation.
Water softeners eliminate the effects of hard water.
They "soften" the water by removing the calcium and magnesium found there, extending the useful life of washing machines, dishwashers, water heaters and household plumbing systems. Water softeners also increase the cleaning efficiency of soaps and detergents.

A water softener in your home will make you feel better bathing and allow soaps and detergents to clean better.

Over time, soft water savings can really add up. For instance, conditioned water not only delivers greater washing power, it reduces the amount of soap you need to use. In fact, the Bureau of Statistics found that approximately 20% of every grocery dollar is spent on a cleaning product. Soft water can reduce that bill by up to 65%.

The bottom line?
Soft water can save you thousands of dollars.

Soft water makes a difference you can feel and see, all over the house and in the pocketbook.

In the Bathroom: Your soap and shampoo will lather better. Your hair and skin will feel noticeably cleaner, softer, and not as dry. And there will be no soap scum or mineral deposits to clean off sinks, showers, tubs and toilets.

In the Laundry: Clothes will be softer, cleaner, whiter and brighter. Plus they will last longer. Using soft water can increase the life of clothing, towels and linens up to 33%. Without hard water service issues, washing machines last longer, too.

In the Kitchen: Dishes will clean up more easily, and be spot free, without the gray film glasses get when etched by mineralladen water. Plus hands will feel softer and look better.

Throughout the House: Water-using appliances will last longer and run better. Why? Because washing machines and dishwashers used with hard water can wear out 30% faster. Water heaters used on hard water can wear out 50% faster, and scale buildup can reduce a water heater’s efficiency by as much as 29%.

Softening water is a 4-step process.

1) The body of a water softener is a tank filled with resin beads. These beads are covered with sodium ions. As hard water passes through, the resin beads act like a magnet, attracting the calcium and magnesium ions (hardness) in exchange for the sodium ions.

2) Eventually the resin beads become saturated with mineral ions and have to be “re-charged.” This process is called regeneration, and is conducted by the control valve on the top of the tank. The control valve is the brain of the system.

3) During regeneration, a strong brine solution is flushed through the resin tank, bathing the resin beads in a stream of sodium ions which replace the accumulated calcium and magnesium ions (hardness).

4) The brine solution, carrying the displaced calcium and magnesium ions, is then flushed down the drain by fresh water. The regenerated resin beads can be used again and again.

©2002, Capital Water Softener, Inc.